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Building an Impact DAO: What I Learned in 6 Months

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Building an Impact DAO: What I Learned in 6 Months

60 lessons from building a high performing Impact DAO Media

Deepa
Dec 30, 2022
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Building an Impact DAO: What I Learned in 6 Months

cryptogood.substack.com

In May of 2022, I founded a decentralized autonomous organization (DAO) to study and document the world of Impact DAOs. This led to the creation of the book, The Definitive Guide to Impact DAOs and the launch of a podcast called All About Impact DAOs.

In short six months, our DAO achieved a great deal. We built the research infrastructure, identified the most mature Impact DAOs, crowdfunded twice on Gitcoin, and conducted one-on-one interviews with 30 builders. Our Discord community grew to include 150 members, with more than 25 actively contributing to the project. Our culture was that of a startup DAO, characterized by a high level of energy, experimentation, and forward momentum.

Twitter avatar for @deeparocks
deepa 🏴‍☠️ 🤺👑 🌶 (Impact DAO Book+ Magazine) @deeparocks
Impact DAOs study is to understand how DAOs operate and execute on their mission. Our study will uncover 🐇 💚motivation 🪢community building 🧱structure 🗳governance 📤operations 🪙tokenomics 💰funding 🛠tooling 🔐security 🎯impact 😣challenges
5:42 PM ∙ Jun 6, 2022
35Likes3Retweets

Here are 60 top learnings I gained from building Impact DAO Media from the ground up. A monthly log of my raw learnings as the DAO progressed from the start to the completion of the project.

June

  1. DAOs do need a leader initially that galvanizes the team and sets the course. But once the initial work’s done new leaders emerge. 

  2. Assess member skill sets to see where one can be most effective. Also get to know them, have conversations this is the best way to form relationships.

  3. Category and channel creation on Discord should be planned. You can start of organically but as work grows create / merge channels to suit the current work-flow. Each category is like a department with sub-channels.

  4. Onboarding is important. Show new folks the way around on Discord and be available to answer.

  5. With our project I feel like we are a movie crew - different folks with relevant skill sets have come together to create a beautiful movie (write a book) together. 

    Twitter avatar for @deeparocks
    deepa 🏴‍☠️ 🤺👑 🌶 (Impact DAO Book+ Magazine) @deeparocks
    I always describe our DAO as a movie crew coming together to make a beautiful movie ( book) together and now I see this 🙌
    Image
    10:42 PM ∙ Jul 6, 2022
  6. Always remember to stay humble

  7. Make effort to engage folks on the sidelines in your Discord

  8. Once you promote your work and people learn about it you’ll start finding alignment, others wanting to join in.

  9. Be on Discord everyday even if it's just for 20 mins.

  10. Shine the light on all active contributors - promote them, give them credit internally and on social media.

  1. Define workstreams and list out all micro tasks

  2. Roles will become clearer as you move along. Specifically seek out contributors for those roles

  3. State the obvious - it's not always obvious.

  4. Get to know your folks, DM for check-in

  5. Define values, in case anyone deviates it's a good reminder

  6. Let people lead and trust them for it. Train and enable them to be permissionless

  7. Keep pushing forward whether you are left with 5, 2 or 1 contributor. You go to run the show, your constant progress will inspire people to rejoin or new ones to join

In retrospect 

  1. It was a great idea to have people apply to participate in the DAO since you can screen them and get to know their work in advance. 

  2. It was great to offer learning and non monetary tokens as an incentive to join since that attracted people with right values / outlook.

  3. It was awesome to watch @frogmonkee.eth talk on DAOs and delegation on DAY2 of our DAO. My biggest takeaway from the talk was decision making fatigue that contributors face and the need for smaller groups to work on tasks. After DAY 2 of watching this video I aligned everything for this and it has worked like magic in terms of constantly moving forward at speed.

Twitter avatar for @DAOPlanet_
DAOPlanet @DAOPlanet_
@frogmonkee your "Decentralization & Constrained Delegation" talk at our #DAODenver22 event was great. Hope you can join us for DAOPlanet.NYC on 6/24 & 25! (Reply or DM to join.) Here's your DAODenver recording to share: daoplanet.org/events/dd22/vi…
Decentralization & Constrained Delegation — with frogmonkee
6:11 PM ∙ May 24, 2022
5Likes1Retweet
  1. You need more coordination initially and less later once work is defined, clearly communicated and owned by team members. Trust the team to deliver with occasional check-ins 

  2. Have fun, take enough breaks. As a collaborative project everyone owns different pieces and that’s the beauty of co-creating

  3. DAOs are a 24hr organization because of the distributed nature of people. Once roles are defined and tasks are clear people come and check-in their own time zone.

  4. To stay on top of DAO activities it’s best to check-in Discord every day for 15mins or else one will miss tons of convos and may feel overwhelmed. Or like our DAO member BonzoB!3 (on Discord) who has committed to help but can only do one day a week shows up every time on that day goes through all channels, comments, does the work and shows up next week on that day to stay on top and contribute.

  5. DAOs need self driven folks with entrepreneurial mindset who seek solutions rather than problems.

  6. Somebody in the DAO needs to do top level planning, pre-empting issues, next steps, keep removing blockers and propelling the team forward. It could be one person or a core team.

  7. Keep moving forward and showing progress is the key to keep the team energized and attract new contributors

28. DAOs don’t need to be tool heavy. Keep it simple

Twitter avatar for @deeparocks
deepa 🏴‍☠️ 🤺👑 🌶 (Impact DAO Book+ Magazine) @deeparocks
we’ve been operating as a DAO for a month now with just 3 tools ⚒️ @discord, @deworkxyz and @googledrive. From our exp start minimally and carefully add as your needs grow #impactdaostudy #daotooling
4:50 PM ∙ Jun 26, 2022
  1. You don’t have to have all the answers on Day 1, not all processes defined on Day 1. You don’t need to be perfect on Day 1. Just get started and keep building. You’ll learn, you’ll iterate, you’ll add and evolve.

  2. Our scrappy DAO is starting to professionalize. We are putting incentive structures, delivery deadlines for micro tasks and in the process of setting up a multi-sig.

  3. Money is a great enabler but also brings new dynamics into play. Try to minimize the toxicity that money can bring. 

  4. Value folks with passion and desire to learn above all.

  5. On Discord try to keep the noise low and signal high. For minor collabs with teammates open a DM channel or start a thread.

  6. Don’t form hard opinions early. Thoroughly explore and understand the topic and have an opinion but never too hard as the landscape keeps evolving. 

  7. The best way to eliminate toxicity is to define values and have open participatory discussions around budget so you have the consensus early on. Anybody who deviates can be reminded of the values and the budget.

  8. Make your DAO permissionless, enable them with great documentation and training to operate freely in alignment with the mission.

  9. Make every member feel included even the ones who are not yet active but have shown interest, keep pulling them in the convo and give them credits on social.

  10. Make everyone the spokesperson by providing good documentation and media training if necessary.

  11. Operate with the spirit of largeness, in alignment with the web3 values of transparency, inclusivity and fairness.

  12. The collective expertise and intrinsic motivation DAOs bring is unbeatable.

    Twitter avatar for @deeparocks
    deepa 🏴‍☠️ 🤺👑 🌶 (Impact DAO Book+ Magazine) @deeparocks
    had a great session with @actThreeCC ⏺ podcast intros on repeat. the collective expertise our DAO brings is unbeatable ✌️🎉 🚀 ✨
    12:10 PM ∙ Jul 3, 2022
    9Likes1Retweet

July

  1. Stay true to the mission. Review every decision  from the mission lens, is it going to help fulfill the mission. Very important to find partners that align with both mission and values.

42. A realization on what DAOs really are

Twitter avatar for @deeparocks
deepa 🏴‍☠️ 🤺👑 🌶 (Impact DAO Book+ Magazine) @deeparocks
DAOs are less automated and more coordinated. The A in DAO is deceptive. Also D is for both distributed teams and decentralized governance.
4:21 PM ∙ Jul 16, 2022
  1. Sense the vibe of your team even if they are not saying anything openly. Be very aware of their feelings and views and bring up those topics for open discussions.

  2. Dangers of hyper financialization in terms of putting a $ value for every task. Be aware, find a balance and continue to attract contributors that are driven by passion and purpose first.

  3. Patience is a quality I need to develop. In an interview with Ben of Gitcoin DAO he mentioned patience as being an important quality in a DAO setting. As distributed teams we need to at-least have a 24-36hrs turnaround time before jumping in to either doing the task yourself or making decisions.

  4. Seek out folks with very specific skills sets as the job requirements gets clearer.

  5. Work with folks that are driven by passion first than money. You can never fail when you have a team of genuinely passionate people.

  6. Onboarding should be a human experience and not driven by bots.

August

  1. It’s okay to slow down, lift your head up and socialize. Attend events, form relationships with the larger community. I attended my very first web3 event, Eth Toronto.

Twitter avatar for @deeparocks
deepa 🏴‍☠️ 🤺👑 🌶 (Impact DAO Book+ Magazine) @deeparocks
done with my set of interviews, time to take in the summer. started june 21 with @safderwords of @GitcoinDAO @DreamDAO_ and ended with Alfredo of @pactDAO on aug 5.
Image
3:55 PM ∙ Aug 5, 2022

September

  1. Learned a great deal about voting in DAOs. I had a pushback in our DAO for not voting enough and hence not being DAO enough. We had a month-long deliberation and vote on two most important DAO matters -  DAOs to be included in the study and the budget. Rest everything else discussed in discord. That incident led me to investigate DAOs and their fascination for voting.

Twitter avatar for @deeparocks
deepa 🏴‍☠️ 🤺👑 🌶 (Impact DAO Book+ Magazine) @deeparocks
had an awesome conversation this 🌅on dao voting - in our dao we intensively deliberated on two prime matters for weeks before finalizing through two diff voting formats - discord emojis and ranked choice in @googledocs
Twitter avatar for @deeparocks
deepa 🏴‍☠️ 🤺👑 🌶 (Impact DAO Book+ Magazine) @deeparocks
good 👍 and bad 👎of dao voting 🗳looking forward to tomorrow’s podcast with @JessicaZartler @jeffemmett of @commonsstack @leen_schelfhout @xdamman of @all4climatedao and @clesaege of @proofofhumanity with my co host @alkohlmist 🙌✌️
10:17 PM ∙ Sep 2, 2022

October

  1. Pods > Workstreams. Pods, small groups of 4-5 people allows for clear responsibilities and efficient coordination. By this time we moved to a pod model with multiple pods set-up which were essentially Discord group chat. Our book writing pod was set-up on Twitter group chat as the members preferred Twitter over Discord.

  2. Have payment policies in place (e.g. how often, invoicing, scope of work, terms of release) 

  3. Over communicate

    Twitter avatar for @deeparocks
    deepa 🏴‍☠️ 🤺👑 🌶 (Impact DAO Book+ Magazine) @deeparocks
    @cryptodrftng over communication is a must in daos, fix a day every week and over communicate with dao mates
    3:48 PM ∙ Aug 31, 2022
  4. Set-up a pod just to review bounty work. We never did any reviews and this is one of my big learnings as I ended up redoing most of the work we paid to get done.

  5. Automate task management and payments. We didn’t, we tried using Dework but it didn’t work for us and so we ended up doing all accounting manually on a spreadsheet. Have a strong intent to embrace the tech tools in your DAO. The efficiency it brings is unbeatable.

  6. Have a budget and stick to it for fair allocation. It also helps deal with hard money conversations. Also keep emotions out. If one thing I’d like to be smart contract enabled is the budget for emotionless fair auto disbursement of funds

  7. Avoid being a central point of coordination. I ended up being one (as the only full time contributor) and it left me exhausted.

  8. DAO knowledge management super essential. Take time to document everything that’s happened in your DAO and everything you are working on. Have a visual map to guide newcomers.

November

  1. Leaders eat last. Take care of your contributors first.

  2. Strive for a team that’s driven by mission first. Do a culture reset if needed, start all over again if needed. That’s the beauty of DAOs


How to start a DAO? Our story

We started Impact DAO Media on Twitter through an open call for contributors. You can read our origin story on Bankless written by our brilliant contributor Matthew aka Seneca

Twitter avatar for @deeparocks
deepa 🏴‍☠️ 🤺👑 🌶 (Impact DAO Book+ Magazine) @deeparocks
🎉feels great to be featured in @banklessDAO thanks @Value_Strat for an absolutely brilliant article on us :) 🙌✌️
@impactdaos
Image
Image
Image
10:31 PM ∙ Nov 2, 2022
8Likes1Retweet

The tweet that launched Impact DAO Media

Twitter avatar for @deeparocks
deepa 🏴‍☠️ 🤺👑 🌶 (Impact DAO Book+ Magazine) @deeparocks
This is your chance 😇 For web3 immersive learning + deeply learning about web3 projects making real world impact. Join us, we are just about to takeoff 🚀 cryptogood.substack.com/p/-call-for-co…
cryptogood.substack.com📣 A Study of Impact DAOsA decentralized collaborative research project
6:04 PM ∙ May 24, 2022
39Likes8Retweets

About 15 people responded to the initial call for contributors. We launched the DAO on a Zoom call and had an after party in Discord.

Twitter avatar for @deeparocks
deepa 🏴‍☠️ 🤺👑 🌶 (Impact DAO Book+ Magazine) @deeparocks
I just experienced strangers on the internet coming together around a shared goal 🔥
7:38 AM ∙ May 25, 2022
Twitter avatar for @deeparocks
deepa 🏴‍☠️ 🤺👑 🌶 (Impact DAO Book+ Magazine) @deeparocks
🎉 We launched our project yesterday with a distributed team from Asia, Pacific, Europe, Middle East, North and South America. We are all on 🔥
4:29 PM ∙ May 25, 2022
Twitter avatar for @deeparocks
deepa 🏴‍☠️ 🤺👑 🌶 (Impact DAO Book+ Magazine) @deeparocks
This project is a testament that not everything in web3 is abt “wen token” It’s also wen learning, wen meaning, wen impact ✨
4:33 PM ∙ May 25, 2022

If you are curious about DAOs reach out to me on Twitter or read our book, The Definitive Guide to Impact DAOs available for free at https://impactdaos.xyz/

Meet you in the New Year 🎉

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Building an Impact DAO: What I Learned in 6 Months

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